The Luxury Pet Pavilion is pleased to announce that we are offering educational seminars to exhibitors or attendees by qualified, professional instructors on both Saturday and Sunday, March 7th and March 8th. Both seminars will take place from 9 a.m.to 9:45 a.m. By having seminars before the show each morning, exhibitors and attendees no longer have to leave the trade show floor to take advantage of additional show benefits but can reserve the mid-day hours for luncheon business meetings.

“Pet Product Design Display & Visual Merchandising Unleashed”

Zakrajsek is a Petrepreneur and owner of Pussy & Pooch, an innovative and unique pet boutique in downtown Los Angeles catering to the urban lifestyle of modern pets and their owners. Prior to becoming a Petrepreneur, Zakrajsek was a marketing professional specializing in building brand awareness and development, content management and communication strategies. She started her career in graphic design for an accessory manufacturer and skewed into fashion, having joined FIDM/The Fashion Institute of Design & Merchandising in a marketing capacity. Zakrajsek has collaborated on direct response and online initiatives, and has a keen sense of project management. Her knowledge and experience in different aspects of design, retail, and visual merchandising (from graphic design and exhibit display to customer service and retail buying) brings a powerful blend of creativity and business savvy to her business endeavors including the development of Pussy & Pooch.

The boutique brings a playful, edgy and fun twist to the traditional pet store experience with distinctive, yet moderately priced pet products and services. Offering a colorful and interactive social setting for pets and their parents, Pussy & Pooch is home to the one-of-a-kind Pawbar™ featuring in-store freshly prepared pet meals at a food counter for dogs, as well as a self serve Bathhouse for owners to wash their pets, an in-store PETaPOTTY™ area, and a covered outdoor patio for owners to enjoy their own refreshments delivered from a variety of local eateries along with free Wi-Fi access, while hanging out with their furry friends. Zakrajsek and her husband founded Pussy & Pooch in 2007 and reside in downtown Los Angeles with their dog Cosmo and cats Minx, Frida and Nadja.

Pet Products Publicity 101

Do you have a new pet product on the market, but don’t know how to get the word out to press? Or maybe you’re an established brand, but need some help hiring a PR firm to manage your press coverage? Whether you’re a small business or large corporation, publicity is key to the success of your brand. However, do you really need to hire a big PR firm to mange these responsibilities? Are there tactics you can take in-house? How much do these media campaigns really cost?

Pet product public relations experts Amanda Leesburg and Megan Kearney of Leesburg PR will share the following PR secrets to get you started:

• Difference between public relations, advertising and marketing
• How to place your product on a national television talk show or news program
• Pet product industry magazine pitching 101
• Holiday Gift Guides & Editorial Calendars
• Press Release creation and national wire services
• How to hire a publicist or PR firm for a national media campaign
• The costs involved – what you should be paying for – and what you shouldn’t

For more information about Leesburg PR, please visit: www.leesburgpr.com