Internet Marketing

Toby Bloomberg

Saturday, August 2 - 9am - 9:45am

Creating a Customer Focused Online Experience:
People are spending more time online than ever before. Websites are an important strategy to communicate and build relationships with customers, prospects, the media and others. In her workshop, Toby Bloomberg will teach the novice internet marketer how to provide an “experience” for the visitor browsing your website. She will explore “traditional” internet marketing topics as well as “new social media” strategies. Lastly, Bloomberg will discuss how to create blogs, podcasts, vlogs and how to use them to your advantage and to reinforce your brand value.

About Toby Bloomberg:
Toby Bloomberg has combined over 15-years of traditional strategic marketing with the lessons learned from her adventures in social media to help, companies join the new conversation of blogging and social networking. One of her passions is helping companies enjoy the benefits of social media so it’s not a surprise that you can find Toby speaking and consulting on the topic at conferences. Some of her media credits include: (i) articles about marketing and social media published in Marketing News, Portland Business Journal, Impact (India publication), L’actualite Alimentaire (Canada publication), WEMagazine, RevenueToday and Atlanta Business-to-Business; and (ii) quotes in various publications in INC magazine, BusinessWeek, Wall Street Journal and Atlanta Journal-Constitution, the Atlanta Business Chronicle. Additionally, she is profiled in the best selling book Naked Conversations and in the book Now Is Gone. Her Diva Marketing Blog is (usually) the second or third highest ranked solo written female blog on the Ad Age Power 150.