Launched in 2004, Los Angeles-based happytails sells and markets all-natural spa, grooming and wellness products for the “dog about town.” happytails uses the finest (“better than human quality”) ingredients available to pamper, soothe and beautify today’s harried hound.

With award-winning boutique-like packaging, our eye-catching line will look great on your shelves. But look beyond the labels and you’ll find unique product concepts and innovative formulas in every bottle. Your customers will love the packaging, they’ll get hooked on the aromas but it's the quality and effectiveness of our products that will turn that impulse purchase into a regular habit.

happytails features:

• upscale boutique-like products, that fit equally well in pet stores, gift stores and human spas.
• unique and innovative product concepts which combine all-natural ingredients with luxury and effectiveness.
• fabulous scents –for those all-important impulse purchases
• only the finest botanicals and herbal extracts –turn an impulse purchase into a repeat purchase.
• lively humorous copy that engages the reader and promotes brand loyalty.
• top notch training, support and rewards programs for all of our associates.

The happytails Product Line Up:

 

• Dog Smog Remedy: Breath Freshener & Digestive Solution to Curtail Emissions from Both Ends
• Comfy Dog: Oatmeal Conditioning Shampoo For Dry & Itchy Skin.
• DryDog Instant Clean: Spray On Bath Replacement Shampoo With Aloe & Kiwi
• Shimmering Mist: Brightening Moisturizes, texturizes and repels dust & dirt for extra bling & brightness
• Sparkle and Shine: Brightening & Conditioning Shampoo With Yogurt & Honey
• Calming Aromatherapy Spritzer: Detangling Leave-In Conditioner With Lavender & Chamomile
• bowWOW Butter Balm: Quick-Relief Soothing Treatment for Dry Cracked Noses and Paws
• Fur Breeze Aromatic Spa Mist- Freshens body & soul between groomings.
  Fur Butter (or Fur Worse)- An ultra-rich deep conditioning treatment for dry, damaged or long coats.
• Sleepytime Tonic helps to calm down a nervous anxious or overactive Dog
• Healthy Skin Shiny Coat – Helps restore luster to a dull coat and soothes itchy skin
• Re-Bound Puts pep back in the step of your older, overweight or inactive dog.
• Eye Pack- a dual action program to help clear away unsightly tearstains

Who?

Lorna Paxton, Co-Founder/President (aka: “Top Dog”): An eight-year veteran of the “human” health and beauty industry, Paxton conceived the happytails brand and oversees the development, production, sales and marketing of all its products. She holds a bachelor’s degree in communications from California State University Fullerton; a master’s degree in international business from Pepperdine University (Malibu, CA); a certificate in aromatherapy from Pacific Institute of Aromatherapy; and is studying for a master certification in Herbology from the Global Institute for Alternative Medicine.

Kevin Fisher, Co-Founder/Art Director (aka: “Alpha Male”): An art director for 15 years (specializing in the health and beauty/nutritional supplements industry for the past 10 years), Fisher created the eye-catching, upscale graphics and packaging for the happytails line. He also helps to oversee the direction of the company and its products, including sales and marketing efforts. Originally from England, he holds a bachelor’s degree in fine arts from Manchester.

happytails donates a portion of proceeds from the sale of its products to Canine Companions for Independence, a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships.

The products can be ordered through the company website at www.HappytailsSpa.com or by calling 1-866-HAPPY-20.