BULLYWARE is a division of
ROCK-IT SCIENCE Labs; a NYC based Company designed by Nile Butta; Head Rock-it scientist; AKA, El Presidente; AKA, lamb Chop; AKA, BaBA Boota.

BULLYWARE, if you think it’s there; is based in the power of Pawsitivity. The styles are a hybrid of MARTIAN cool, NASA blast and Surf ‘essence.

Bully himself also fuels it. A cartoon character of orphan decent reared by his adopted eccentric Aunties. That, another story in itself, see below.

The line is geared to be tools of style, for the dog that digs a good look. Pawsitivity is a force of change, and your dog with a cause, can talk after all. We are about form and function for casual maven’istas. (No ball gowns, no tuxedos). We are almost a “Tomboy” line yet, “Suave and chic” like a traveling circus.

We are home to BULLY BASICS, THE EVIL ELF SOCIETY as well as THE URBAN MARTIAN, THE THINK TANKS and the ECCENTRIC AUNTIES keep coming so stay posted to see who has arrived.

THE BULLY DOG TAIL

Bully was an orphaned dog. His Eccentric Aunties, other older female dogs who were waiting to be adopted, raised him in a shelter. The Aunties each had a particular attribute or certain magic, if you will. Each Auntie instilled a bit of that essence in BULLY. He then became a Bully of Ideas. One who might “corner” your thoughts and “push you” to think differently. This is HIS attribute or magic. So BULLYWARE, if you think it’s there, was born. The Aunties responsible for such influence are AUNTIE – FUR; be it ever so hunted there is no coat like home, AUNTIE- GRAVITY, taking the weight off any dogs shoulders and teaching in-lighTOE’ment; AUNTIE- WAR; the power of pawsitivity to bring home our troops;
AUNTIE-DEPRESSION, turning all dogs into prescription strength painkillers and happy pills; Wa’la the tee shirt line was born.

BULLYWARE gets your dog to talk. Animals, especially Dogs, are the world’s most underused diplomats and ambassadors. They can build the fastest bridges and leap the widest gaps between people. They are able to reach far and wide with the love we give them and touch hearts in this world; inside and out, without even trying.

BULLYWARE, if you think it’s there, because all dogs have the power to shine.